The latest World Press Trends report has sparked a whirlwind of discourse across the news industry, and I'm no exception - I've got a lot of thoughts to share. Compiled by WAN-IFRA, this report provides us with a comprehensive look at what's happening within our dynamic field. As I go over the report’s findings, I can't help but feel a mixture of excitement and resolve. Let's kick things off on a high note by spotlighting some of the standout statistics and insights that caught my eye.

Businesses are constantly trying to find the best performing channel for their local ads, hoping to achieve the highest possible return on investment. SEO, PPC, Meta ads or even influencer marketing come to mind when trying to achieve this goal. Today we will take a closer look at display advertising, its various types and cover why it is a solution every SMB owner can benefit from.

In today's rapidly evolving digital landscape change is the only constant! Self-serve advertising has taken the world of business by storm handing SMB advertisers the keys to drive their own ad campaigns. The whole concept revolves around simplifying the ad placement process, offering advertisers a platform that is easy to use. They get to create, manage and track their ads, customize their marketing messages and monitor performance in real-time. It sounds even better when you take into account the lack of advertising intermediaries like sales reps and agencies. In this article we will take a look at the pros and cons of self-serve ad platforms and try to answer the question: Is this what local advertisers and regional publishers actually need?

In the dynamic world of advertising, local businesses should be always on the lookout for new marketing tools, strategies and channels to reach their target audience. Pay-per-click, search engine optimization, content marketing and email marketing are well known terms for local advertisers, since they have first-hand experience with them. Today we are going to talk about a fairly new category in the field of display advertising – dynamic banner ads. We will define what they are, how they compare to static ads and where they fit in the mix of all the marketing tools available.

By definition your competitors target the same customers you do. You are in а constant battle with them for the attention of the consumer and your marketing ROI is largely dependent on how your ads perform against those of your competition. Is there a way your audience sees only your ad creatives on a website for a given period of time? The answer is yes – thanks to roadblock advertising.

Welcome to today's exploration of innovative digital advertising strategies! I'm Christian from Smartico, and I'm excited to share with you how a Canadian publisher from Ontario is revolutionizing the way they approach display advertising by infusing it with the power of SEO. Let's unravel the secret to their success and illustrate how this nifty integration can become a game-changer in the publishing industry.

HTML5 banners allow more animations, tracking and responsiveness for digital display campaigns but are sometimes more difficult to produce. This article shows how local advertisers can profit from all the advantages without the hassle of creation with Smart Ads.

Local advertising scale for publishers is influenced by four main drivers. While SMB advertisers are relevant in print and demand local print ads online, most of them do not transition to online advertising. Digital national advertising outperforms digital local ads in most news organizations. We examined over 100 offerings in Europe to uncover the secrets behind successful regional ad budget capture and the transfer of local print advertisers to digital.

Regional newspapers have found success by offering exclusive ads to local advertisers, controlling the ad content and landing pages, and targeting users based on their reading habits. Selling attention and measuring engagement rather than clicks has also proven effective in driving SMB ad sales.