Smartico is now a member of America’s Newspapers, an organization dedicated to supporting local publishers and strengthening the future of journalism.

We’re pleased to announce that Smartico is now officially verified under IAB Europe’s Transparency and Consent Framework (TCF) v2.2.

In today’s digital ad market, premium publishers are facing a “lemon market” situation. This market theory, developed by economist George Akerlof in 1970, explains why high-quality products often sell for prices that don't reflect their true value. Essentially, when buyers can't tell the difference between superior and inferior products, they opt for the cheaper option.

Cookies are crumbling, and this shift is causing quite a stir in the world of digital advertising. As Google follows Apple's lead in deprecating third-party cookies, news publishers are facing a significant challenge. With 85% of Safari users opting out of tracking, it's likely that Chrome will see similar rates. So, what does this mean for ad revenues for news publishers? Let's break it down.

While the vast majority of publishers worldwide continue to focus on standardization in their display advertising products to fit the needs of the big global ad networks and be as integrated in the programmatic ecosystem as possible, the New York Times (NYT) has opted for a novel approach.

As the cost of advertising goes up exponentially and consumer groups become more diverse, many businesses resort to geospatial data to reach their ideal customers. In this way, they can save up a huge chunk of their marketing budget by not advertising to people unlikely to purchase their products or services. In this article will cover what geofencing marketing is, how it works and its benefits for small business advertisers. Let’s jump right into it!

Over the past several years publishers have started offering marketing services to a significant portion of their customers. This business model shift was heavily influenced by the Covid-19 pandemic, which resulted in a global decrease in advertising revenues. In this article we will examine the hidden forces behind this change, offer an in-depth analysis of what agencies do and recommend alternative solutions publishers can apply. Let’s dive in!

If there was a perfect definition of success in digital marketing, then it would go along the lines of reaching the right audience at the right time with the right ad. Among the wide range of digital tactics available nowadays, one stands out for its simplicity and effectiveness – contextual targeting. This approach ensures your ads are not just aimlessly sailing across the ocean of content online, but they land on websites where they are likely to make the biggest impact on your audience. Ready to transform your advertising approach? Let’s get started!