Creating New Local Advertising Revenues for Publishers
Business Models to leverage the Power of Local Sales Reps at regional publishers. We create new sustainable Local Advertising Revenues by providing intuitive digital and cross-media products for local SMBs for publishers of all sizes, regions and circulations.
This article appeared first on inma.org Probably the last decade was a massive blow to the acceptance of digital advertising. This one red shoe you
Why the decline in local newspapers is about print and not about local advertising. And what publishers have to do now!
This article appeared first on inma.org In many countries, local newspapers have been in sharp decline. Too often a drop in local relevance or interest,
“Smart Ads” offers its clients best-in-class full-service banner creation, landing page design, intuitive performance dashboards and sales trainings for display advertising campaigns at scale.
Glossy magazines, line extensions, supplements, advertorials and more have always been a relevant source of additional revenue for publishers.
With a lot of publishers those profitable advertising products remain print-only as there’s no concept how to keep the visual quality of the magazines and at the same time add an instead monetisation to the digital magazine.
“Smart Marketplaces” allows publishers and strong regional brand to build their own fully digital local marketplaces that allows local merchants and advertisers to …
Let’s create new profitable local advertising opportunities together!
Contact us for discussing strategies, concepts and steps how to make local sales reps more successful and share case studies, data points and best practices from 100s of leaders at media companies from all across Europe.
We look forward to talking with you. We can be reached via email, phone and social media and look forward to connecting with you.
In Smartico´s blog and newsletter we inform you about the latest trends in local and regional advertising. We present best practices from over 200 publishers, and share ideas, inspiration and recipes for success on which advertising concepts can be used convincingly and profitably for you and your SME advertisers.