If there was a perfect definition of success in digital marketing, then it would go along the lines of reaching the right audience at the right time with the right ad. Among the wide range of digital tactics available nowadays, one stands out for its simplicity and effectiveness – contextual targeting. This approach ensures your ads are not just aimlessly sailing across the ocean of content online, but they land on websites where they are likely to make the biggest impact on your audience. Ready to transform your advertising approach? Let’s get started!

The digital marketing space is heavily saturated with thousands of ecommerce and lead generation businesses fighting for the clicks and views of consumers worldwide. They all employ different tactics to grab our interest and to make their offers look more appealing – free shipping, 30-day trial, money-back guarantee, best price in town, etc. But all these marketing tricks are not going to be effective unless they all fit together in an ad creative concept. Let’s see what an ad creative is and why it can be a difference-maker for your marketing efforts.

In today's dynamic hospitality industry, restaurant owners are constantly seeking for ways to get more customers and to improve their internal operations. This presents a golden opportunity for digital marketers to showcase their offerings. However, selling online products to restaurant owners requires a strategic approach, so in this article we will share some tips on how digital advertising sales reps can tap into this lucrative market.

What if we told you there was a way for publishers to transform their website traffic into valuable, segmented audiences that almost any local advertiser would be interested in? Yes, it can be done through the power of audience extension. By leveraging extensive user data—such as pages visited, articles read, and videos watched—publishers can help advertisers target similar audiences across the web. Let’s see how this concept works in practice!

Online display advertising is all about capturing the attention of the users, while they are not actively shopping for new products or services. This is hard to achieve, due to the lack of purchase intent, so marketers need to get creative and spark the attention of customers with stunning ad creatives. Thanks to the widespread adoption of social media, carousel ads have increased in popularity. In this article we will go over the pros and cons of these display ads from the perspective of local business advertisers.

The primary goal of every business is to generate profit and online publishers make no exception. Maximizing ad revenue potential is easier said than done due to the complexity and the constantly evolving digital landscape. The availability of various software, ad formats and KPIs coupled with the unpredictable user behavior and global competition makes it even harder for executives to focus on what matters most. In this article we will take a look at ad revenue optimization strategies that can help publishers get back on the right track.

Running a restaurant business is hard – it is risky, competition is high and consumer preferences are constantly changing. Offering great food, amazing service, relaxing atmosphere and reasonable prices is not enough to succeed. A clear marketing focus and strategy is no longer a competitive advantage, but rather a must-have if you want to stay in the game. In this blog post we will examine the most common marketing mistakes in the industry and what you can do to avoid them.

Display advertising is a powerful tool for local advertisers to promote their businesses, products, and services to a broad online audience. However, to make the most of this marketing channel, it's essential to improve Click-Through Rates (CTR). A high CTR indicates that your display ads are resonating with your target audience, which leads to an increase in web traffic. In this article, we'll explore effective strategies to enhance CTR for local advertisers using display ads.

In today’s article I will address a topic that never ceases to pique my interest – attention validation in the realm of advertising. Before we go any further, there's a gem I must share with you. It's a white paper by Adnami, aptly titled "Unveiling the Metric That Matters," which has a deep impact on the entire advertising industry. The findings of the study resonate deeply with us over at Smartico, as the metric in question is a pillar of our analytical strategy.