We do believe that
- we live in the age of e-commerce
- we live in the age of subscription revenues
- we need to transform local advertorials and local advertisers into digital-first
Based on this conviction we built a marketplace (called “Smart Marketplace“) that allows publishers to build unlimited “vertical marketplaces” that consist of
- a homepage for each topic (e.g. “Smart Home”, “Garden & Wellness”, “Camping”, “BBQ”, etc.)
- 5-10 categories within each topic that can exclusively be sponsored by one advertiser (sales product 1)
- editorial content on the topic provided by the publisher or Smartico
- branded content for advertisers (sales product 2)
- local marketplace profiles of local and regional advertisers (sales product 3)
All local marketplace profiles can be upgraded with e-commerce-features, lavish image and video integrations and can be used as landing pages or virtual mini business cards by the advertiser under his own domain.
![](https://cdn.prod.website-files.com/64468360cf746f1215c38421/649d6fd224b0e252b6be7a7f_ecommerce-profile-1024x635.png)
Smart Marketplaces is the best product to transform strong local relations to local advertisers into intuitive digital revenue by offering …
- short marketplace profiles for free or 99€ in self service for the advertisers
- extended marketplace profiles including e-commerce option and more for 400€+ in full service by Smartico in your name
- category sponsorings for 5-10 categories per topic for 1.000€+ in full service by Smartico in your name
- main sponsors for each topic at 3.000€+
Our winter and XMas markets in 2020 clearly showed that business model for around 20 German speaking newspapers making up to 25.000€ digital local revenues in 2 weeks or less of sales time in the middle of the 2nd big lock down in Germany.
![](https://cdn.prod.website-files.com/64468360cf746f1215c38421/649d6fd42892184b99d11b6e_winter-market.png)
Smart marketplaces can be a cornerstone in the platform strategy of local publishers as it …
- empowers local merchants to local ecommerce
- provides relevant (shopable) content for readers
- creates subscription revenues with advertisers
- strengthens the relation/partnership to the advertisers
- keeps readers on the page and goes beyond affiliate revenue
![](https://cdn.prod.website-files.com/64468360cf746f1215c38421/649d6fd3ae6c6ab08c8543e8_ecommerce-flow-1024x635.png)
- creates tons of marketplace entry points (vertical niche marketplaces)
- creates tons of new sales products to upsell (incl. SEO hubs, universal landing pages, etc.)
- excites sales teams with an intuitive sales product
- focuses sales teams on 1 niche at a time
… can be easily tested at no financial risk thanks to the special revenue-based business model of Smartico!
Wanna know more? Please reach out any time!