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July 11, 2022
4

Digital Transformation at Scale: Somedia's Innovative Integration of Digital Components in SMB Print Advertising

Somedia, a Swiss news publisher, recognized the untapped potential of local advertisers in digital compared to regional key accounts. To leverage this opportunity, they introduced "Smart Ads," a solution that creates digital campaigns with integrated landing pages for print advertisers at scale.

Christian Scherbel
Founder
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