Event Details
Digital Media LATAM 2024, organized by WAN-IFRA, is a significant event for the media industry in Latin America. Scheduled to address the challenges and opportunities of the current media landscape, this event is set to take place in 2024. It represents the eleventh edition of the Digital Media LATAM (DML) series.
Relevance and Focus
The event is particularly relevant for media executives due to its focus on critical issues such as new revenue sources, the impact of AI and Generative AI, the decline of third-party cookies, digital transformation, and newsroom innovation. It aims to guide media companies through an era marked by uncertainty and rapid technological advancements, emphasizing the need for agility and innovation.
Target Audience
Digital Media LATAM 2024 is designed for a diverse group of media professionals, including CEOs, Editorial Directors, Publishers, COOs, CMOs, CTOs, Chief Digital Officers, Business Strategy Directors, Digital Revenue Strategists, Innovation Managers, Online Product/Project Managers, Digital Business Unit Managers, and other decision-makers in media companies looking to enhance their business strategies.
Key Speakers
- Louis Dreyfus: President and CEO of Group Le Monde, France. He has held executive positions at Hachette Filipacchi Médias and Libération.
- Luis Enriquez: CEO of Vocento, Spain. Enriquez has played a pivotal role in the digital transformation and profitability of Vocento's publications.
- Martha Ramos Sosa: Chief Editorial Officer at Organización Editorial Mexicana, Mexico. She chairs WAN-IFRA’s World Editors Forum advisory board.
- Nina Lassam: VP, Head of Business Operations, TV and Audio, The New York Times, USA. Lassam has a background in Advertising and Product at The Times.
- Marcelo Liberini: Digital Vice President at Caracol Televisión, Colombia. He has over 35 years of experience in digital media, telecommunications, and the internet.
- Diego Carvajal: Chief Digital Officer at N+, Mexico. He leads the digital strategy for N+ Media.
- Desirée García: Director of Digital Content at EFE, Spain. García launched EFE Verifica and has a background in international journalism.
- Selymar Colón: Executive Director of Digital Strategy at GFR Media, Puerto Rico. An award-winning journalist, she has a significant impact on digital news strategies.
- Vicente Yarad: Head of Business Development at Metro World News. Yarad focuses on digital transformation and business development.
- Erika Allen: Head of Audience Strategy and Growth at The Washington Post. Allen has extensive experience in news operations and audience engagement strategies.
- Jacquelyn L. Cameron: SVP of Client Partnerships + Subscriptions at Axios, USA. Cameron has a background in sales and client partnerships in major media outlets.
Conclusion
Digital Media LATAM 2024 promises to be a pivotal event for media professionals in Latin America, offering insights into the latest industry trends and opportunities for networking with industry leaders and technology partners. The event's focus on innovation, digital transformation, and revenue generation makes it a must-attend for those looking to navigate the complex media landscape of today and tomorrow.
