Event Overview
Digital Media Asia (DMA) 2024, the premier event for the news media industry in the Asia-Pacific region, marks its 16th year with a significant gathering in Kuala Lumpur, Malaysia. This event, organized by WAN-IFRA, has been a pivotal platform for transformation in the news media industry since its inception in 2009. The 2023 edition attracted approximately 300 attendees from 25 countries, representing 90 organizations. DMA 2024 is designed for media owners, publishers, CEOs, COOs, CTOs, Chief Revenue Officers, Chief Digital Officers, editors, newsroom leaders, and strategy and business development leads. It's an essential event for those committed to learning best practices and building sustainable news organizations.
Key Themes and Sessions
- Audience and Digital First News Organizations: Keynote speeches by CEOs from various continents, discussing their journey towards becoming digital and audience-first organizations.
- Innovation in Newsrooms: A focus on embracing innovation in media companies and setting up frameworks for continuous product development.
- Business Models for Young Audiences: Strategies for engaging and monetizing the young adult market segment.
- Data-Driven Decision Making: The role of data and analytics in enhancing decision-making processes in news organizations.
- Product and Audience Mindset: Deep dive into audience-centric approaches in newsrooms, including analytics, tools, and techniques.
- Workflow Management: Exploring technologies and tools for efficient editorial processes and productivity in newsrooms.
- Revenue Diversification: Sessions on exploring adjacent revenue opportunities for news media organizations.
- AI in News Organizations: The use of AI in various aspects of news production and management.
- Digital Advertising Trends: Latest trends in digital advertising, including AI, social media, and influencer marketing.
- Fact-Checking Technologies: Addressing the challenges of fake news with advanced technologies and processes.
- Digital News Consumption Trends: Insights from the Reuters Institute Digital News Report 2024, focusing on Asian and young readers.
- The Future of Publishing: Predictions and preparations for the impact of AI and related technologies in the next 5-10 years.
Location
The event will be held at the Sofitel Kuala Lumpur Damansara, a 5-star hotel offering luxury and local cuisine. Located on Damansara Hills, it is near Kuala Lumpur's commercial and financial districts and prime shopping areas. The hotel is 60 km from Kuala Lumpur International Airport and within walking distance of the MRT SBK line.
Target Audience
Digital Media Asia 2024 is targeted towards a diverse group of professionals in the news media industry, including media owners, publishers, CEOs, COOs, CTOs, Chief Revenue Officers, Chief Digital Officers, editors, newsroom leaders, strategy and business development leads, and technologists. It caters to those keen on embracing digital transformation, innovation, and sustainable business models in the rapidly evolving media landscape.
This event presents a unique opportunity for media executives to engage with industry leaders, explore new ideas, and gain insights into the future of digital media.
