Instead of finding trusted local businesses, people get lost in outdated websites, SEO-stuffed directories, or auto-generated content that buries what they’re really looking for.

Meanwhile, your site – full of real advertisers and regional offers – gets left out.

That’s a missed opportunity. 

What if local publishers like you could use their existing display campaigns to build rich local business profiles directly on their own site? 

Instead of simply selling ad space, publishers can help local businesses improve their visibility on Google and in AI-generated answers – by embedding them in the publisher’s trusted editorial environment. 

Turning Display Campaigns Into Structured SEO Content 

With Smart Marketplace, publishers can automatically generate SEO-optimized business profiles for their local advertisers. 

Here’s how it works: 

• A local business runs a display campaign on your site. 

• The system generates a branded, SEO-friendly profile page for the advertiser. 

• These profiles live in a structured local directory on your news site. 

• Google indexes these pages, associating your advertiser’s brand name with a high-quality local publisher. 
  
  

Think of it as a modern-day, locally curated directory – regularly updated, AI-written and human-edited, and fully owned by the publisher.  

Helping Local Advertisers Rank on Google 

This approach isn’t just about drawing more traffic to your news site – it’s about helping local businesses rank their own names and branded queries in a trusted editorial context. 

Your advertisers get: 

• A verified, publisher-hosted page optimized for search. 

• Better chances of appearing in Google and AI results under their own brand. 

• SEO and GenAI Optimization (GEO) benefits without needing technical know-how. 

Your site becomes the high-authority local source that Google and AI models want to cite, boosting the visibility of the businesses who advertise with you. 

It’s no longer enough to rank with generic intent keywords. Advertisers want their brand to show up prominently. 

Publishers can support this by offering structured, reliable local content that AI systems and search engines trust – and that features their advertisers’ front and center. This delivers real leads for your advertisers and long-term value for your site. 

Why It Still Works in a GenAI Search Landscape 

AI-generated content is flooding organic search. Users scroll less, click less, and publishers are seeing a steady decline in referral traffic. 

But here’s the shift: it’s no longer enough to rank. You need to become the source AI pulls from. 

Smart Marketplace delivers AI-written local directories with structured metadata – exactly the kind of content that large language models reference. This gives you: 

• Evergreen local content AI that continues to rank. 

• SEO value that compounds over time.
• Publisher revenue from SEO, not just display views. 

A Scalable SEO Engine Built Into Your Sales Motion 

This isn’t just a product feature – it’s a new strategic layer for local advertising sales. With Smart Marketplace, local publishers get: 

• A low-touch, scalable way to produce structured local directory SEO. 

• Better advertiser retention through visible results. 

• A clear advantage over platforms that lack regional trust. 

• More value to pitch, without changing your story. 
  
  

Your sales reps are selling the campaign. We handle the automation. 

The Future of Local Ads Is Intent-Based and SEO-Backed 

Your local advertisers may not know what SEO is – but they know they want qualified leads. 

• A branded, optimized business profile on a trusted news site. 

• Better chances of ranking on Google and in AI results. 

• Long-term visibility that extends far beyond the campaign itself. 
  

It improves the search experience for your readers, delivers visibility to advertisers, and builds long-term traffic for your publication. 

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👉 If you’re ready to see how this works in action,
book a demo and we’ll show you. 

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