Regional newspapers have found success by offering exclusive ads to local advertisers, controlling the ad content and landing pages, and targeting users based on their reading habits. Selling attention and measuring engagement rather than clicks has also proven effective in driving SMB ad sales.

Stock market valuations have dropped, signaling that the astronomical growth rates of 2021 were temporary rather than sustainable. While e-commerce will continue to grow, publishers are now facing reduced CPMs, particularly in programmatic campaigns, as the focus shifts away from buying revenue at any cost.

Local small and medium-sized business (SMB) print advertisers remain a significant revenue source for regional publishers. However, many publishers struggle to convert these print revenues into sustainable digital revenues due to the small size and limited online booking capabilities of these customers, coupled with the neglect from digital ad sales teams.

Lets discusses the importance of obtaining cost-effective banner designs and creatives for scaling local advertising with small and medium-sized businesses (SMBs) and acknowledge the price sensitivity in this industry, particularly during the pandemic, and recognize the need to keep creation costs low in order to achieve a viable business model and return on investment.

We will address three major challenges in successful local display advertising that need to be overcome to scale advertising in the long tail with SME customers.

We want to address the publisher's curiosity regarding the emphasis on the long tail of advertising sales at "Smartico." Lets explain why we are so obsessed with the long tail and its revenue potential for digital advertising. The obsession is not solely due to the influence of web 2.0 or the success of Amazon but rather stems from four primary reasons. We delve into these reasons and highlights the significance of the long tail for publishers.

Local advertisers are facing significant challenges due to the pandemic, making it crucial for local publishers to provide reliable information. To help, our platform has been developed, allowing private and company announcements to be easily published on publisher websites. Our platform supports local businesses, individuals offering help, and readers searching for relevant listings.

If you're looking to monetize inserts in the digital realm, simply using flip page catalogues on your newspaper's website won't suffice. Instead, leverage mobile-first banners and landing pages to create authentic digital campaigns.

The current crisis faced by local advertisers due to lockdowns is just one of the challenges local sales teams are dealing with. Publishers are also reducing hours for their sales teams and ad managers, making it even more difficult to meet advertisers' needs. To overcome these challenges and boost local advertising sales, several issues must be addressed.

Landing Pages are crucial for local advertising campaigns. Four main reasons emphasize the importance of owning and controlling your Landing Page.