Why Local Publishers Are Uniquely Positioned to Help 

Big platforms have reach, but they don’t have what local publishers do: 

• Trusted, brand-safe environments 
• Local audiences ready to buy
• Relationships with small and mid-sized businesses 

And that’s exactly what good video content needs to succeed. But instead of asking SMBs to start from scratch, publishers can now repurpose the video content they already have – and turn it into high-impact, engaging ads. Real content, already created, transformed into live, high-performing campaigns. 

A Simple Workflow That Changes the Game 

One Smartico partner made a small shift in their sales process. Instead of saying, “Let’s make a video ad,” their sales reps started asking: 

“Can I show you how your latest video would look as a high-impact video ad on our site?” 

Here’s what they did: 

• Dropped the YouTube link into Smartico Ad Studio 

• Added the business’s logo and call-to-action 

• Picked a high-impact format (like a half-page or story ad) 

• Sent back a ready-to-run preview

   

No waiting on creative teams. No costly video production. Just a short-form video ad, built in minutes from existing content. The results? 

• Over 80% of cold leads replied 

• Old, inactive advertisers started re-engaging 
• Campaigns that used to take weeks now launch same-day
   

That’s a real video ad distribution strategy for publishers – designed for speed, impact, and conversion. 

Why the “Show, Don’t Sell” Approach Converts Better 

Pitch decks and email copy can explain your ad product.  But a working preview? That sells it. 

When an advertiser opens an email and sees their own video already embedded in a premium news site – designed for attention, framed by your local brand – it stops being a sales pitch.  It becomes proof. That simple shift – from explanation to demonstration – flips the conversation: 

From: “Should I advertise?” 
To: “Why aren’t we already doing this?” 

It’s one of the key reasons why this approach consistently drives better video ad lead conversion rates – especially in cluttered inboxes where attention is scarce. 

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Strategic Benefits Beyond the First Sale 

This approach isn’t just tactical – it’s scalable.  By helping SMBs create video ads from existing content, publishers unlock: 

• Instant monetization with zero production delays 

• Differentiation in crowded inboxes 

• Quicker deal cycles and better close rates 

• Higher-margin digital video revenue 

• Stronger local video SEO ranking with embeddable content

   

And because the content already belongs to the advertiser, there’s no back-and-forth or compliance hurdles – just faster time to revenue. 

Final Takeaway: Don’t Ask for Video Ads. Activate Them. 

Every week, your advertisers are posting video content – on Instagram, YouTube, Facebook. 
But most of it has no path to real reach or ROI. 

With Smartico, your sales reps can spot what’s already live, embed YouTube videos for SEO and attention, and turn them into live, premium ad campaigns – within minutes. It’s not just faster. It’s smarter. 

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👉 Want to see how fast your sales reps can go from video link to live ad? 
Book a demo and we’ll show you. 

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