This approval ensures that our Smart Ads technology aligns with the highest industry standards for user consent and data protection. It also means that Smartico continues to provide privacy-compliant advertising solutions for publishers and advertisers across Europe.

At Smartico, we are committed to empowering publishers and their advertisers to create better ad experiences for consumers everywhere. User privacy is at the core of what we do, and our cookie-less tracking and ad-serving solution is central to “Smart Ads.” We believe that premium publishers, offering high-quality content and excellent site experiences, can deliver outstanding ad products without relying on cookie-driven advertising.

Smartico serves over 500 publishers across 10 countries, delivering more than 2 billion ad impressions annually and half a million ads and landing pages each year. With our TCF verification, we can now also serve Smart Ads beyond our own network, enabling programmatic buying on all third-party publisher sites within the IAB ecosystem.

The Transparency and Consent Framework (TCF) was launched by IAB Europe as a voluntary industry standard to help digital advertising players comply with the ePrivacy Directive and GDPR. It provides a structured way for publishers, advertisers, and technology providers to manage user consent and privacy preferences transparently. By standardizing how data is collected and processed, TCF ensures that users have clear choices about how their information is used in online advertising.