Boost local ad sales by converting your loyal print advertisers to digital
We build digital profit centers to sell, build and deliver 1.000s of new display & video ad campaigns for "digitally under-served" SMB advertisers creating 100.000s of new revenues for our publishers.
Local ads sales
before Smart Ads
Local advertisers don't book digital ads on the news site and stay either print-only or use Facebook & Meta for their digital advertising needs.
Local Advertisers are overwhelmed by the challenge of building good banners, landing pages and understanding complex digital media kits built for digital natives.
Local Advertisers are shocked by low click-rates "CTR" of ~0,1% which for them mainly conveys that 99,9% of people haven't clicked their ads
Low (programmatic) CPMs for publishers and complex processes leave money on the table as this requires digital campaigns to be above a certain threshold of e.g. $500 which is too much for many small advertisers.
Local ads sales
after Smart Ads
Get the full sales team onboarded, empowered and excited to sell digital ads in an intuitive and successful way.
Local advertisers get a full service product with high click, engagement and attention rates that lets them reconsider their high maintenance experiments on GAFA.
Local Advertisers books intuitive bundles that are efficient and effective and return results that have meaning and value to the advertiser.
Increased CPMs across the site and profitable digital longtail display ad campaigns for every budget.
9 Reasons to choose Smart Ads
Best-in-class Banners and Landing Pages
Clicks on great banners is just one part of the equation. The second part is conversion on the landing page. We take care of both and generate impact for your advertisers out-of-the-box.
Built for the Attention Economy
Focus on your traffic quality and show local advertisers what you can deliver that “GAFA” can’t; we build dashboards around engagement and dwell time that advertisers really understand and appreciate.
Profitable from Day 1
Smartico allows publishers to fully focus on their highest leverage and strongest USP: local ad sales based on strong regional relations with advertisers.
AI + Human Touch
Using artificial intelligence enhanced by the love of detail of real humans makes sure 100% of your readers and advertisers are delighted by “Smart Ads”.
Publisher DNA
Smartico deeply understands the challenges of news publishers, aligns its business model with yours and always goes the extra mile to make “Smart Ads” a success.
Full Service + Full Sales Methodology
Smartico allows publishers to fully focus on their highest leverage and strongest USP: local ad sales based on strong regional relations with advertisers. Smartico delivers a full sales methodology from pricing, media kits and sales trainings to kick-start these efforts while taking care of 100% of ad production and ad operations.
80%
Is the number of newspapers in Germany, Austria, Switzerland that use “Smart Ads” to boost their local ad sales and that are confidently recommending “Smartico” to their peers.
1.478
Newspaper sales reps successfully onboarded selling “Smart Ads” to 26,788 local advertisers per year.
1 Billion+
Ad impressions served per year!
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Industry trends, sales hacks, and best practices