🆕 🚨 Design High-Impact Ads in Minutes That Wow Your Advertisers -

Local Digital-Only Advertorials as Vertical Marketplaces

Case Studies
We believe that in the current age of e-commerce and subscription revenues, as well as the need to transform local advertorials and advertisers into a digital-first approach. To address this, we have developed a marketplace called "Smart Marketplace" that enables publishers to build unlimited vertical marketplaces.

We do believe that

  • we live in the age of e-commerce
  • we live in the age of subscription revenues
  • we need to transform local advertorials and local advertisers into digital-first

Based on this conviction we built a marketplace (called “Smart Marketplace“) that allows publishers to build unlimited “vertical marketplaces” that consist of

  • a homepage for each topic (e.g. “Smart Home”, “Garden & Wellness”, “Camping”, “BBQ”, etc.)
  • 5-10 categories within each topic that can exclusively be sponsored by one advertiser (sales product 1)
  • editorial content on the topic provided by the publisher or Smartico
  • branded content for advertisers (sales product 2)
  • local marketplace profiles of local and regional advertisers (sales product 3)

All local marketplace profiles can be upgraded with e-commerce-features, lavish image and video integrations and can be used as landing pages or virtual mini business cards by the advertiser under his own domain.

Smart Marketplaces is the best product to transform strong local relations to local advertisers into intuitive digital revenue by offering …

  • short marketplace profiles for free or 99€ in self service for the advertisers
  • extended marketplace profiles including e-commerce option and more for 400€+ in full service by Smartico in your name
  • category sponsorings for 5-10 categories per topic for 1.000€+ in full service by Smartico in your name
  • main sponsors for each topic at 3.000€+

Our winter and XMas markets in 2020 clearly showed that business model for around 20 German speaking newspapers making up to 25.000€ digital local revenues in 2 weeks or less of sales time in the middle of the 2nd big lock down in Germany.

Smart marketplaces can be a cornerstone in the platform strategy of local publishers as it …

  • empowers local merchants to local ecommerce
  • provides relevant (shopable) content for readers
  • creates subscription revenues with advertisers
  • strengthens the relation/partnership to the advertisers
  • keeps readers on the page and goes beyond affiliate revenue
  • creates tons of marketplace entry points (vertical niche marketplaces)
  • creates tons of new sales products to upsell (incl. SEO hubs, universal landing pages, etc.)
  • excites sales teams with an intuitive sales product
  • focuses sales teams on 1 niche at a time

… can be easily tested at no financial risk thanks to the special revenue-based business model of Smartico!

Wanna know more? Please reach out any time!

Share this post

Copy Link

Subscribe to our blog!
Subscribe to our blog!

Related blog posts

Running a restaurant business is hard – it is risky, competition is high and consumer preferences are constantly changing. Offering great food, amazing service, relaxing atmosphere and reasonable prices is not enough to succeed. A clear marketing focus and strategy is no longer a competitive advantage, but rather a must-have if you want to stay in the game. In this blog post we will examine the most common marketing mistakes in the industry and what you can do to avoid them.
Smartico is now a member of America’s Newspapers, an organization dedicated to supporting local publishers and strengthening the future of journalism.
We’re pleased to announce that Smartico is now officially verified under IAB Europe’s Transparency and Consent Framework (TCF) v2.2.

Build Great Banner Ads + Landing Pages at Scale Now!

A link to your advertiser’s website, social media post, Google My Business Profile or print ad is all it takes to get your Free Demo Ad within 24 hours.

Free Smart Ad demo for everyone!

Please use your official agency or publisher email address and not @gmail.com or similar.
OR

🤝Join our bi-weekly SMB Advertising Sales Briefing for Newspaper Executives for free!

Receive industry trends, sales hacks, best practises, sales materials from other publishers, advertising benchmarks and inspiration for new sales products and
tactics directly into your inbox.
100% focussed on digital advertising sales for publishers.

đź’ˇ1.000s of newspaper executives already joined

Check out Ad Studio highlights