Privacy Policy – Smartico Services

Smart Ads International OOD (“we,” “us,” “our”) is committed to protecting and respecting your privacy.

This privacy policy (“Privacy Policy”) and any other documents referred to in it, sets out the basis on which we collect and process your personal data as a data controller when you use visit the Smartico Smart Ads platform located at ads.smartico.one, tracking.smartico.one, landingpage.smartico.one, d.smartico.one, cdn.smartico.one and any other URLs or platforms we provide to operate the services (the “Site”).

1. Data Controller/Processor

For the purposes of the European Union’s data protection laws, Smart Ads International OOD is the Data Controller.

Our contact details are:

Smart Ads International OOD
53-55 Blvd General Totleben, 1606 Sofia, Bulgaria
Email: [email protected]

2. Data Protection Officer

We have not appointed a Data Protection Officer as it is not required given the limited scope of personal data we process. However, you can reach us for any privacy-related inquiries at the email address above.

3. Legal Basis for Processing

We process personal data only where permitted by law. Our legal basis is legitimate interest under Article 6(1)(f) GDPR, specifically for:

• Loading and executing ad scripts.
• Providing our cookie-less tracking solution.

4. Personal Data We Process

We only process the following types of personal data:

• Technical Data: Your IP address, which is temporarily processed to load ad scripts and enable tracking.

We do not store any personal data or use cookies. Aggregated data used for analysis purposes is not considered personal data, as it cannot be used to identify individuals.

5. Cookies

We do not use cookies to deliver our services. Our solutions are designed to function without any tracking cookies, ensuring a privacy-first approach.

6. How We Use Your Personal Data

We use your IP address solely for the following purposes:

• To load and execute ad scripts.
• To enable cookie-less tracking on our landing pages.

The IP address is processed only for the duration of the activity (between 10 and 5000 milliseconds) and is not stored beyond this timeframe.

7. Data Security

We implement technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. This includes encrypted connections and strict access controls.

8. International Transfers

Your data may be transferred to servers located outside your country of residence. We ensure that any such transfers comply with GDPR standards and safeguard your data appropriately.

9. Your Rights

Under data protection laws, you have the right to:

• Access your personal data.
• Request correction or deletion of your data.
• Restrict the processing of your data.
• Object to the processing of your data.
• Withdraw consent at any time, where applicable.

To exercise your rights, please contact us at [email protected]We will respond to your request within 30 days.

10. Data Retention

We retain personal data only for as long as necessary to fulfill the purpose for which it was collected. For IP addresses, this means processing is limited to the duration of the specific request (maximum 5000 milliseconds).

11. Complaints

If you have any concerns about our use of your personal data, please contact us directly at [email protected]Alternatively, you may lodge a complaint with the Bulgarian Commission for Personal Data Protection:

Commission for Personal Data Protection
2 Prof. Tsvetan Lazarov Blvd, Sofia 1592, Bulgaria.

12. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in legal requirements or our practices. The current version is effective as of 28.01.2025.

Attestation of Compliance with IAB Europe’s Transparency & Consent Framework

Smartico is fully committed to adhering to the standards and requirements set forth by the IAB Europe Transparency & Consent Framework (TCF). We ensure compliance with all TCF Policies to uphold transparency, user choice, and accountability in the digital advertising ecosystem.

As part of our compliance efforts:

• We process data strictly within the purposes, legal bases, and features outlined by the TCF.
• We do not store personal data or set cookies, and we hash IP addresses in our logs, which are processed under the legal basis of legitimate interest.
• Our integration with publishers is conducted via JavaScript Tags, ensuring compliance with the framework’s technical specifications.

For more information about our compliance or to request additional details, please contact us at [email protected].

Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our data practices, please contact us:

Smart Ads International OOD
53-55 Blvd General Totleben, 1606 Sofia, Bulgaria
Email: [email protected]