You nailed the display ad. Your advertiser loves the creative. The placement is perfect. Users are clicking. But then… A new tab opens. The landing page takes forever to load. Or worse - it’s clunky, off-brand, or hard to use on mobile.

Local publishers have one massive asset that Big Tech can’t buy, and that is trust. You’ve earned loyal readers, built relationships with SMBs, and created real value for your community. But when users search on Google “kitchen furniture near me”...

Every week, local businesses post new videos: product demos, testimonials, brand stories. All polished. All full of potential. And yet - barely watched. They go up on YouTube or Instagram… get 53 views… and disappear into the feed. This isn’t a content problem. It’s a distribution problem. And for local publishers, it’s a massive opportunity hiding in plain sight.