Overview of the Event
The 2024 INMA Los Angeles Tech Innovation Study Tour is a significant event designed to delve into the evolving landscape of the news media industry, influenced by the thriving creator economy in Los Angeles. This event, organized by INMA (International News Media Association), is set to take place over five days in Los Angeles, a city renowned for its influence in Hollywood, gaming, music, and as a burgeoning hub for technology startups and the creator economy.
Key Focus Areas
- Learning from Los Angeles: The tour aims to provide insights into how Los Angeles' unique position in entertainment, technology, and the creator economy can offer valuable lessons for the news media industry.
- Content and Technology: Participants will explore best practices in audio and video content, new technologies, and various commerce models driving the creator economy.
- Expert Guidance: The study tour will be guided by Jodie Hopperton, known for her expertise in innovation and deep connections within major startup ecosystems.
Agenda Highlights
- Day 1 (Monday, October 21): Introduction to Los Angeles, the creator economy, and its significance for news.
- Day 2 (Tuesday, October 22): Focus on video content and production.
- Day 3 (Wednesday, October 23): Exploring augmented audio offerings.
- Day 4 (Thursday, October 24): Examination of commerce in the context of content.
- Day 5 (Friday, October 25): Discussions on the future of entertainment.
Target Audience
The event is specifically designed for media executives and professionals who are keen on understanding and leveraging the dynamics of the creator economy, technology innovations, and content strategies in the news media industry. It offers a unique opportunity for those looking to integrate cutting-edge practices from entertainment and technology into their media businesses.
Relevance and Impact
This study tour is not just an educational experience but also a networking opportunity, bringing together high-level participants for deep discussions and insights. Previous participants of INMA’s California study tours have praised these events for their informative and insightful nature, emphasizing the value far beyond traditional conferences.
In summary, the 2024 INMA Los Angeles Tech Innovation Study Tour presents a unique opportunity for media executives to gain firsthand insights into the intersection of technology, content, and commerce, all within the vibrant and influential backdrop of Los Angeles.
