Event Overview
Mark your calendars for the World News Media Congress 2025, taking place from May 4-6 in the vibrant city of Krakow, Poland. This year’s theme, Mastering Media’s New Playbook, reflects the ongoing transformation of the news media landscape. As the 76th edition of this prestigious congress, it promises to be an essential gathering for industry leaders and innovators. The event will feature three summits, hands-on workshops, an exhibition, awards, and various social events, creating a dynamic environment for collaboration and learning.

Key Focus Areas
The World News Media Congress will address several critical topics essential for today’s digital publishers and advertising leaders:

• Innovation in Journalism: Explore the evolving strategies required for news organizations to remain competitive and deliver essential journalism in a rapidly changing environment.
• Digital Transformation: Delve into the latest technological advancements impacting news media, including AI integration, audience engagement strategies, and revenue optimization techniques.
• Sustainability in Media: Discuss how media organizations can develop sustainable business models that foster independence and resilience, especially in light of Poland’s democratic resurgence and the vital role of independent journalism.
• Networking and Collaboration: Learn about the importance of building partnerships within the industry to share knowledge and resources, ultimately enhancing the quality and reach of journalism.

Agenda Highlights

Day 1: May 4

• Opening Ceremony: Welcome address featuring industry leaders discussing the state of the media landscape.
• Keynote Speakers: Insightful presentations from renowned journalists and media executives sharing their experiences and forecasts for the industry.
• Networking Reception: An opportunity to connect with fellow attendees and speakers.

Day 2: May 5

• Specialist Summits:
  • Summit on Digital Advertising: Strategies for maximizing ad revenue and engaging local advertisers.
  • Summit on Content Innovation: Exploring new forms of storytelling and audience engagement.
  • Summit on Technology and Media: The impact of emerging technologies on content distribution and user experience.
• Workshops: Interactive sessions focusing on practical skills, such as data-driven journalism and AI applications in newsrooms.

Day 3: May 6

• Study Tour: Experience Krakow’s local media landscape with guided tours of prominent news organizations.
• Awards Ceremony: Celebrate the best in journalism and media innovation.
• Closing Panel Discussion: A look ahead at the future of media and how organizations can adapt to ongoing changes.

Target Audience
This congress is tailored for media executives, digital directors, advertising leaders, and chief revenue officers from news organizations around the globe. Attendees will benefit from gaining actionable insights, learning best practices, and networking with industry peers, all of which are crucial for staying at the forefront of media innovation.

Relevance and Impact
The World News Media Congress 2025 is a landmark event that emphasizes the importance of adapting to the evolving media landscape. With expert speakers, engaging discussions, and hands-on workshops, attendees will leave equipped with the knowledge and tools necessary to navigate the challenges and opportunities of digital transformation in journalism. The congress also serves as a valuable networking platform, fostering relationships that can lead to future collaborations and innovations.