The Future of German Media Summit 2025, hosted by the MADSACK Media Group, brings together senior leaders and innovators from across the German media landscape for a one-day, high-impact summit in Hannover.

Focused on innovation, sustainable growth, and cross-industry collaboration, this event is designed to help publishers reimagine their brands, modernize revenue strategies, and strengthen journalism in the face of rapid digital change.

With keynote talks, tactical case studies, and interactive sessions, attendees will gain practical tools and inspiration to lead the next era of German media.

Key Focus Areas 

Reinventing Media Brands

Hear how legacy publishers are becoming digital-first premium brands, with insights from high-profile leaders like Raoul Roßmann (Rossmann) and Philipp Westermeyer (OMR).

Content Innovation

Explore new content formats—including audio storytelling and live sports streaming—through successful use cases from Leipziger Volkszeitung, Ruhr Nachrichten, and others.

Business Model Transformation

Gain insights into diversified revenue strategies—from subscriptions and newsletters to native ads and engagement-led monetization—with expert input from FAZ, TAG24, and T-Online.

AI’s Role in Modern Newsrooms

Learn how artificial intelligence is transforming editorial and distribution strategies, with Bertelsmann’s Rhys Nölke offering a behind-the-scenes look at RTL and Stern’s AI-powered evolution.

Key Benefits for Publishers and Sales Reps

The Future of German Media Summit 2025 is more than a conference—it’s a collaborative space for aligning editorial and commercial strategies in the age of digital transformation.

• Learn how top media companies are adapting to evolving audience behaviors
• See how innovation in content and format can increase reader loyalty and engagement
• Understand the growing role of AI in personalization, distribution, and ad optimization
• Build peer connections to explore partnerships and shared industry goals

For sales teams, it’s a unique opportunity to gain real-world insights into how to communicate value and work in tandem with editorial and product teams. For publishers, the summit is a chance to rethink how journalism is funded—and how to ensure its long-term impact and relevance.