beBETA 2025, organized by BDZV, is one of Germany’s leading events for news publishers. Held at the historic Alte Münze in Berlin, this two-day conference brings together decision-makers from across the industry to explore how digital journalism can thrive—editorially and commercially—in today’s fast-changing media landscape. 

With a focus on practical solutions and cross-team exchange, beBETA provides a space to share ideas, learn from real-world strategies, and connect with peers across the publishing industry. From AI and automation to paid content, business models, and cross-department collaboration, this year’s program is designed to help teams align, adapt, and grow. 

Key Focus Areas 

• Sustainable Digital Journalism: beBETA 2025 will explore how publishers are building business models that support independent journalism—through reader revenue, brand trust, and smart resource management in a changing media environment. 
• Cross-Team Collaboration: Sessions will focus on how editorial, product, and commercial teams can break down silos and work more effectively together—from strategy to day-to-day operations. 
• Monetization & Paid Content: Attendees will hear about practical approaches to growing digital revenue—whether through subscriptions, advertising, or new partnership models that reflect current audience behavior. 
• AI in the Publishing Workflow: The event will highlight how publishers are applying AI tools to make workflows more efficient, support editorial teams, and simplify commercial processes—while keeping people at the center of decision-making. 
• Recognizing Smart Solutions: The NOVA Innovation Award and “Meet the Innovators” session will spotlight fresh ideas and standout projects that are moving the industry forward in real, measurable ways

Why It Matters for Publishers and Sales Reps?

beBETA 2025 gives publishers and sales reps a clear view of where the industry is heading—and how to stay competitive in a crowded market. 

• Understand how other publishers are structuring their sales and revenue strategies 

• Get fresh ideas on how to package and price paid content, advertising, and partnerships 

• Learn how editorial goals and commercial performance can support each other 

• Hear directly from industry experts about what’s working in local markets and national campaigns