Publishers always ask me about our obsession with the long tail of advertising sales. And I really wanted to make this article to explain a about why at “Smartico” we are so obsessed with the long tail and the revenue potential it holds for publishers if… Read More »4 Reasons why we believe in the profitability and scalability of long tail SMB display ads
Today I wanted to show you a few nice best practices and showcases where we see some nice successful digital campaigns for small and medium sized advertisers. So, the real long tail of advertising sales at publishers, and I want to show you how that… Read More »Video: How to scale long tail advertising campaigns with SMBs
Lately we came across the same 3 big challenges of successful local display advertising that we have to get out of the way to make local advertising in long tail and with SME customers scale: 1) Price & Quality of existing banners: Quality remains a… Read More »Video: How those 2 newspapers fixed bad landing pages of their local advertisers
Smartico’s “Smart Marketplace” are a great tool to build vertical niche marketplaces that are relevant to readers and advertisers and replace purely print or print-to-online advertorials. Each vertical marketplace consists of a homepage for each topic (e.g. “Smart Home”, “Garden & Wellness”, “Camping”, “BBQ”, etc.)… Read More »6 Great Local Advertorials as Marketplaces for Publishers to launch in 2021
We do believe that we live in the age of e-commerce we live in the age of subscription revenues we need to transform local advertorials and local advertisers into digital-first Based on this conviction we built a marketplace (called “Smart Marketplace“) that allows publishers… Read More »Local Digital-Only Advertorials as Vertical Marketplaces
Case Study : How German free sheet “Wochenblatt Reporter” uses reporting dashboards for cross-media ad campaigns to increase digital upsellings for their job market.
About Wochenblatt Reporter: With a weekly print circulation of almost 1.1 million copies for 16 local editions, German publisher “SÜWE” became a leader in providing digital local news for South-Western German regions of “Pfalz” and “North Badenia”. One of their issues, Wochenblatt, launched their online portal wochenblatt-reporter.de on… Read More »Case Study : How German free sheet “Wochenblatt Reporter” uses reporting dashboards for cross-media ad campaigns to increase digital upsellings for their job market.