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How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management

This article appeared first on inma.org   When Kölner Stadtanzeiger Medien did their annual analysis how the digital spend of their regional advertisers developed over time, they realized that the digital transformation had been very successful for larger accounts and local key accounts. But lots… Read More »How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management

How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit

How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit

  Local advertisers make up a large portion of print advertisers but they are still massively underrepresented in digital compared to regional key accounts. Swiss news publisher Somedia with 18 local and regional weekly and daily newspapers with a total circulation of around 290,000 copies,… Read More »How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit

Smartico Executive News Service Advertising- February 2022

Smartico Executive News Service Advertising- February 2022

Please find the most important news for advertising executives in the news publishing industry that want to make money with advertising online, offline and cross-media. Here’s what we saw and what you should know: 1) According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 report publishers are sticking… Read More »Smartico Executive News Service Advertising- February 2022