Smart Ads Awards 2024 announced – Congratulations to the Local Advertising Champions
This year’s winners show new and creative ways to use Smart Ads to profitably increase digital advertising revenues with local SMB customers.
Combining Display Advertising and SEO for better Advertising Sales Results
Welcome to today’s exploration of innovative digital advertising strategies! I’m Christian from Smartico, and I’m excited to share with you how a Canadian publisher from Ontario is revolutionizing the way they approach display advertising by infusing it with the power of SEO. Let’s unravel the secret to their success and illustrate how this nifty integration can become a game-changer in the publishing industry.
Redefining the Narrative: How the Shift from Print to Digital Shapes Local Newspaper Advertising Today
Local newspapers are facing a challenge in transitioning their small print advertisers to digital platforms, which rely heavily on large accounts and programmatic advertising. The complexity of digital advertising and the lack of full-service solutions tailored to local advertisers have hindered their adoption of digital advertising.
Kölner Stadtanzeiger Medien’s Strategy to Convert Print-Only Advertisers to Digital Buyers
Kölner Stadtanzeiger Medien conducted an analysis of their regional advertisers’ digital spending and discovered that while larger and local key accounts successfully embraced digital transformation, many small and medium-sized business (SMB) print customers were still not investing in online budgets.
Digital Transformation at Scale: Somedia’s Innovative Integration of Digital Components in SMB Print Advertising
Somedia, a Swiss news publisher, recognized the untapped potential of local advertisers in digital compared to regional key accounts. To leverage this opportunity, they introduced “Smart Ads,” a solution that creates digital campaigns with integrated landing pages for print advertisers at scale.
Scaling Digital Advertising for SMBs: Overcoming Challenges in Banner Quality, Landing Page Optimization and Tool Complexity
Lets addresses three major challenges in local advertising, specifically in the digital realm. The first challenge is the price and quality of existing banners, with examples provided to illustrate common issues such as small images and unclear messaging. The second challenge pertains to landing pages, emphasizing the importance of optimization and a clear call to action. The third challenge revolves around the overwhelming complexity of available tools and formats, leading to inaction from advertisers and sales reps.
Case Study: Wochenblatt Reporter’s Use of Reporting Dashboards to Boost Digital Job Market Sales
Despite successful sales of online ads in their job market portal, there was a lack of transparency on digital performance for the sales team and advertisers. To address this, SĂśWE implemented “Smart Job Board” from Smartico, which provided automatically generated dashboards for each job ad, showcasing performance values in an intuitive and clear manner.
6 Great Local Advertorials as Marketplaces for Publishers to Launch in 2021
Smart marketplaces play a pivotal role in the platform strategy of local publishers by enabling local merchants to engage in local e-commerce, offering relevant and shopable content for readers, generating subscription revenues through advertisers, and providing an intuitive sales product that excites sales teams.
Local Digital-Only Advertorials as Vertical Marketplaces
We believe that in the current age of e-commerce and subscription revenues, as well as the need to transform local advertorials and advertisers into a digital-first approach. To address this, we have developed a marketplace called “Smart Marketplace” that enables publishers to build unlimited vertical marketplaces.
Case Study: How “News Verlag” generates scalable hyperlocal advertising revenues.
The challenge faced by local publishers like News Verlag was selling classic online banner advertising as a new sales process and product for advertisers and sales teams, especially considering low budgets and a lack of experience with digital services.
