7 Common Restaurant Marketing Mistakes and How to Avoid Them
Running a restaurant business is hard – it is risky, competition is high and consumer preferences are constantly changing. Offering great food, amazing service, relaxing atmosphere and reasonable prices is not enough to succeed. A clear marketing focus and strategy is no longer a competitive advantage, but rather a must-have if you want to stay in the game. In this blog post we will examine the most common marketing mistakes in the industry and what you can do to avoid them.
Are Carousel Ads Effective for Local Advertisers?
Online display advertising is all about capturing the attention of the users, while they are not actively shopping for new products or services. This is hard to achieve, due to the lack of purchase intent, so marketers need to get creative and spark the attention of customers with stunning ad creatives. Thanks to the widespread adoption of social media, carousel ads have increased in popularity. In this article we will go over the pros and cons of these display ads from the perspective of local business advertisers.
Key Strategies for Crafting Winning Offers for Small and Medium Businesses (SMBs)
Local advertising scale for publishers is influenced by four main drivers. While SMB advertisers are relevant in print and demand local print ads online, most of them do not transition to online advertising. Digital national advertising outperforms digital local ads in most news organizations. We examined over 100 offerings in Europe to uncover the secrets behind successful regional ad budget capture and the transfer of local print advertisers to digital.
What are Direct Ad Sales and How Can Publishers Benefit from Them in a Cookie-Less Era?
Regional newspapers have found success by offering exclusive ads to local advertisers, controlling the ad content and landing pages, and targeting users based on their reading habits. Selling attention and measuring engagement rather than clicks has also proven effective in driving SMB ad sales.
Redefining the Narrative: How the Shift from Print to Digital Shapes Local Newspaper Advertising Today
Local newspapers are facing a challenge in transitioning their small print advertisers to digital platforms, which rely heavily on large accounts and programmatic advertising. The complexity of digital advertising and the lack of full-service solutions tailored to local advertisers have hindered their adoption of digital advertising.
Digital Advertising Edge: How Publishers Outshine Meta & Google in SME Market
Newspaper executives often discuss the digital advertising shortcomings of regional news publishers compared to global giants like Google and Facebook. However, I strongly disagree with this notion based on both theoretical and practical observations, supported by examples from small and large news publishers who have embraced competition and focused on their strengths.
Navigating the New Landscape: Strategies to Elevate CPMs Amidst Declining Programmatic Revenues
Stock market valuations have dropped, signaling that the astronomical growth rates of 2021 were temporary rather than sustainable. While e-commerce will continue to grow, publishers are now facing reduced CPMs, particularly in programmatic campaigns, as the focus shifts away from buying revenue at any cost.
How to Scale Digital Direct Sales in the Long Tail of Local Print Advertisers
Local small and medium-sized business (SMB) print advertisers remain a significant revenue source for regional publishers. However, many publishers struggle to convert these print revenues into sustainable digital revenues due to the small size and limited online booking capabilities of these customers, coupled with the neglect from digital ad sales teams.
Kölner Stadtanzeiger Medien’s Strategy to Convert Print-Only Advertisers to Digital Buyers
Kölner Stadtanzeiger Medien conducted an analysis of their regional advertisers’ digital spending and discovered that while larger and local key accounts successfully embraced digital transformation, many small and medium-sized business (SMB) print customers were still not investing in online budgets.
Digital Transformation at Scale: Somedia’s Innovative Integration of Digital Components in SMB Print Advertising
Somedia, a Swiss news publisher, recognized the untapped potential of local advertisers in digital compared to regional key accounts. To leverage this opportunity, they introduced “Smart Ads,” a solution that creates digital campaigns with integrated landing pages for print advertisers at scale.
