About: With a total circulation of 60 000 copies “News Verlag” became the leading provider for local and sub-local information in the Miltenberg district in
Case Study: How these regional media houses instantly realised new digital revenues in local advertorials without internal changes to their processes.
One of the largest regional publishing groups in Europe has been hesitating for a long time to extend their successful local advertorials from print into
Case Study: How „Der Tagesspiegel“ digitises their magazines to increase existing revenues and convert new advertisers.
An important part of Tagesspiegel’s growth strategy is the publication of new magazines for relevant target groups. Besides their magazines “Berliner” (lifestyle magazine), “Genuss-Guide” (food
Case Study: How local publisher “Mühlacker Tagblatt” is transforming its regional advertorials into digital profit centres
For a long time, local advertisers at “Mühlacker Tagblatt” could only promote their local advertorials about open house days, events, discounts, company anniversaries, etc. in
Very proud to announce that “Kress Pro” made “Transmatico” (our brand in the German market) Number 1 in their annual ranking about digital service providers
How regional publishers in Hamburg and Saarbrücken fight the crisis with local digital ads for all SME advertisers
Dennis Rößler, Managing Director of Funke’s Hamburg marketer “Mediahafen” (Hamburger Abendblatt) focuses on the revival of local advertisers through scalable cross-media offers upsold to each
Talking to a lot of publishers in Europe over the last weeks, we came to the conclusion that the current crisis of the local advertisers
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In Smartico´s blog and newsletter we inform you about the latest trends in local and regional advertising. We present best practices from over 200 publishers, and share ideas, inspiration and recipes for success on which advertising concepts can be used convincingly and profitably for you and your SME advertisers.