This article appeared first on inma.org Probably the last decade was a massive blow to the acceptance of digital advertising. This one red shoe you
Why the decline in local newspapers is about print and not about local advertising. And what publishers have to do now!
This article appeared first on inma.org In many countries, local newspapers have been in sharp decline. Too often a drop in local relevance or interest,
Why publishers should be confident about their USPs in digital advertising for SMEs compared to Meta & Google
This article appeared first on inma.org With frightening regularity, I hear newspaper executives talking about the shortcomings of regional news publishers in digital advertising
This article appeared first on inma.org Falling budgets Budgets that big national advertisers and especially e-commerce giants are spending in digital and programmatic are falling
This article appeared first on inma.org Local SMB print advertisers are still a relevant revenue share for regional publishers. But in many publishing houses the
How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management
This article appeared first on inma.org When Kölner Stadtanzeiger Medien did their annual analysis how the digital spend of their regional advertisers developed over
How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit
Local advertisers make up a large portion of print advertisers but they are still massively underrepresented in digital compared to regional key accounts. Swiss
Please find the most important news for advertising executives in the news publishing industry that want to make money with advertising online, offline and cross-media. Here’s what we saw
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In Smartico´s blog and newsletter we inform you about the latest trends in local and regional advertising. We present best practices from over 200 publishers, and share ideas, inspiration and recipes for success on which advertising concepts can be used convincingly and profitably for you and your SME advertisers.