Smartico is Now a Verified Vendor Under IAB Europe’s Transparency and Consent Framework (TCF)
We’re pleased to announce that Smartico is now officially verified under IAB Europe’s Transparency and Consent Framework (TCF) v2.2.
How Publishers Can Solve Their ‘Lemon Market’ Problem to Command Higher Ad CPM
In today’s digital ad market, premium publishers are facing a “lemon market” situation. This market theory, developed by economist George Akerlof in 1970, explains why high-quality products often sell for prices that don’t reflect their true value. Essentially, when buyers can’t tell the difference between superior and inferior products, they opt for the cheaper option.
The End of Cookies: What It Means for News Publishers’ Ad Revenues
Cookies are crumbling, and this shift is causing quite a stir in the world of digital advertising. As Google follows Apple’s lead in deprecating third-party cookies, news publishers are facing a significant challenge. With 85% of Safari users opting out of tracking, it’s likely that Chrome will see similar rates. So, what does this mean for ad revenues for news publishers? Let’s break it down.
What Can Local Publishers Learn from the New York Times Proprietary Digital Ad Suite?
While the vast majority of publishers worldwide continue to focus on standardization in their display advertising products to fit the needs of the big global ad networks and be as integrated in the programmatic ecosystem as possible, the New York Times (NYT) has opted for a novel approach.
