Home » Archives for Petko Rusenov

Petko Rusenov

How only direct sales can save advertising in a cookie-less, ad-free, subscription - first world

How only direct sales can save advertising in a cookie-less, ad-free, subscription – first world

This article appeared first on inma.org Probably the last decade was a massive blow to the acceptance of digital advertising. This one red shoe you once looked at a month ago was following you around the internet without mercy. No wonder users were installing ad… Read More »How only direct sales can save advertising in a cookie-less, ad-free, subscription – first world

Why the decline in local newspapers is about print and not about local advertising. And what publishers have to do now!

Why the decline in local newspapers is about print and not about local advertising. And what publishers have to do now!

This article appeared first on inma.org In many countries, local newspapers have been in sharp decline. Too often a drop in local relevance or interest, or the global behemoths like Google and Facebook are blamed. But looking at the types of advertisers local newspapers managed… Read More »Why the decline in local newspapers is about print and not about local advertising. And what publishers have to do now!

How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit

How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit

  Local advertisers make up a large portion of print advertisers but they are still massively underrepresented in digital compared to regional key accounts. Swiss news publisher Somedia with 18 local and regional weekly and daily newspapers with a total circulation of around 290,000 copies,… Read More »How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit