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Christian Scherbel

Why publishers should be confident about their USPs in digital advertising for SMEs compared to Meta & Google

Why publishers should be confident about their USPs in digital advertising for SMEs compared to Meta & Google

This article appeared first on inma.org   With frightening regularity, I hear newspaper executives talking about the shortcomings of regional news publishers in digital advertising versus global giants like Google & Facebook. If it is about data, technology, sheer size or their user adoption of… Read More »Why publishers should be confident about their USPs in digital advertising for SMEs compared to Meta & Google

Smart Ads Kölner Stadtanzeiger KSTA

How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management

This article appeared first on inma.org   When Kölner Stadtanzeiger Medien did their annual analysis how the digital spend of their regional advertisers developed over time, they realized that the digital transformation had been very successful for larger accounts and local key accounts. But lots… Read More »How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management

local-marketplace-ideas

6 Great Local Advertorials as Marketplaces for Publishers to launch in 2021

Smartico’s “Smart Marketplace” are a great tool to build vertical niche marketplaces that are relevant to readers and advertisers and replace purely print or print-to-online advertorials. Each vertical marketplace consists of a homepage for each topic (e.g. “Smart Home”, “Garden & Wellness”, “Camping”, “BBQ”, etc.)… Read More »6 Great Local Advertorials as Marketplaces for Publishers to launch in 2021