7 Common Restaurant Marketing Mistakes and How to Avoid Them
Running a restaurant business is hard – it is risky, competition is high and consumer preferences are constantly changing. Offering great food, amazing service, relaxing atmosphere and reasonable prices is not enough to succeed. A clear marketing focus and strategy is no longer a competitive advantage, but rather a must-have if you want to stay in the game. In this blog post we will examine the most common marketing mistakes in the industry and what you can do to avoid them.
Smartico Joins America’s Newspapers
Smartico is now a member of America’s Newspapers, an organization dedicated to supporting local publishers and strengthening the future of journalism.
Smart Ads Awards 2024 announced – Congratulations to the Local Advertising Champions
This year’s winners show new and creative ways to use Smart Ads to profitably increase digital advertising revenues with local SMB customers.
What is Geofencing Marketing: How It Works & Its Benefits?
As the cost of advertising goes up exponentially and consumer groups become more diverse, many businesses resort to geospatial data to reach their ideal customers. In this way, they can save up a huge chunk of their marketing budget by not advertising to people unlikely to purchase their products or services. In this article will cover what geofencing marketing is, how it works and its benefits for small business advertisers. Let’s jump right into it!
Publishers Becoming Agencies: Is this Really The Right Path for Increasing Revenues?
Over the past several years publishers have started offering marketing services to a significant portion of their customers. This business model shift was heavily influenced by the Covid-19 pandemic, which resulted in a global decrease in advertising revenues. In this article we will examine the hidden forces behind this change, offer an in-depth analysis of what agencies do and recommend alternative solutions publishers can apply. Let’s dive in!
Defining Contextual Targeting in Ads
If there was a perfect definition of success in digital marketing, then it would go along the lines of reaching the right audience at the right time with the right ad. Among the wide range of digital tactics available nowadays, one stands out for its simplicity and effectiveness – contextual targeting. This approach ensures your ads are not just aimlessly sailing across the ocean of content online, but they land on websites where they are likely to make the biggest impact on your audience. Ready to transform your advertising approach? Let’s get started!
Understanding Ad Creatives: Benefits, Types & Business Impact
The digital marketing space is heavily saturated with thousands of ecommerce and lead generation businesses fighting for the clicks and views of consumers worldwide. They all employ different tactics to grab our interest and to make their offers look more appealing – free shipping, 30-day trial, money-back guarantee, best price in town, etc. But all these marketing tricks are not going to be effective unless they all fit together in an ad creative concept. Let’s see what an ad creative is and why it can be a difference-maker for your marketing efforts.
How to Sell Digital Advertising Products to Restaurant Owners
In today’s dynamic hospitality industry, restaurant owners are constantly seeking for ways to get more customers and to improve their internal operations. This presents a golden opportunity for digital marketers to showcase their offerings. However, selling online products to restaurant owners requires a strategic approach, so in this article we will share some tips on how digital advertising sales reps can tap into this lucrative market.
A Definitive Guide to Audience Extension for Publishers
What if we told you there was a way for publishers to transform their website traffic into valuable, segmented audiences that almost any local advertiser would be interested in? Yes, it can be done through the power of audience extension. By leveraging extensive user data—such as pages visited, articles read, and videos watched—publishers can help advertisers target similar audiences across the web. Let’s see how this concept works in practice!
Are Carousel Ads Effective for Local Advertisers?
Online display advertising is all about capturing the attention of the users, while they are not actively shopping for new products or services. This is hard to achieve, due to the lack of purchase intent, so marketers need to get creative and spark the attention of customers with stunning ad creatives. Thanks to the widespread adoption of social media, carousel ads have increased in popularity. In this article we will go over the pros and cons of these display ads from the perspective of local business advertisers.
