March 31, 2021

6 Great Local Advertorials as Marketplaces for Publishers to Launch in 2021

Case Studies

Smart marketplaces play a pivotal role in the platform strategy of local publishers by enabling local merchants to engage in local e-commerce, offering relevant and shopable content for readers, generating subscription revenues through advertisers, and providing an intuitive sales product that excites sales teams.

Christian Scherbel

Founder

Smartico’s “Smart Marketplace” are a great tool to build vertical niche marketplaces that are relevant to readers and advertisers and replace purely print or print-to-online advertorials.

Each vertical marketplace consists of

a homepage for each topic (e.g. “Smart Home”, “Garden & Wellness”, “Camping”, “BBQ”, etc.)
5-10 categories within each topic that can exclusively be sponsored by one advertiser (sales product 1)
editorial content on the topic provided by the publisher or Smartico
branded content for advertisers (sales product 2)
local marketplace profiles of local and regional advertisers (sales product 3)

Smart Marketplaces is the best product to transform strong local relations to local advertisers into intuitive digital revenue by offering …

short marketplace profiles for free or 99€ in self service for the advertisers
extended marketplace profiles including e-commerce option and more for 400€+ in full service by Smartico in your name
category sponsorings for 5-10 categories per topic for 1.000€+ in full service by Smartico in your name
main sponsors for each topic at 3.000€+

Our winter and XMas markets in 2020 clearly showed that business model for around 20 German speaking newspapers making up to 25.000€ digital local revenues in 2 weeks or less of sales time in the middle of the 2nd big lock down in Germany.

You need a few ideas about potential vertical marketplaces to do in 2021?

See some inspirations from other newspapers here: