What is Geofencing Marketing: How It Works & Its Benefits?

As the cost of advertising goes up exponentially and consumer groups become more diverse, many businesses resort to geospatial data to reach their ideal customers. In this way, they can save up a huge chunk of their marketing budget by not advertising to people unlikely to purchase their products or services. In this article will cover what geofencing marketing is, how it works and its benefits for small business advertisers. Let’s jump right into it!