Are Carousel Ads Effective for Local Advertisers?

Online display advertising is all about capturing the attention of the users, while they are not actively shopping for new products or services. This is hard to achieve, due to the lack of purchase intent, so marketers need to get creative and spark the attention of customers with stunning ad creatives. Thanks to the widespread adoption of social media, carousel ads have increased in popularity. In this article we will go over the pros and cons of these display ads from the perspective of local business advertisers.