Why the decline in local newspapers is about print and not about local advertising. And what publishers have to do now!
This article appeared first on inma.org In many countries, local newspapers have been in sharp decline. Too often a drop in local relevance or interest, or the global behemoths like Google and Facebook are blamed. But looking at the types of advertisers local newspapers managed… Read More »Why the decline in local newspapers is about print and not about local advertising. And what publishers have to do now!