Smartico Executive News Service Advertising- February 2022

Important news for advertising executives in the news publishing industry who are seeking to generate revenue through advertising across various platforms including publishers focusing on their core products, prioritizing audio/video innovation, the increased display ad sales of local and regional newspapers during the pandemic, regional publishers using QR codes to promote video content, the advertising forecast for 2022, the revenue potential of events and sponsorships, and Google’s initiative to pay regional newspapers in the UK for content.