4 Reasons why we believe in the profitability and scalability of long tail SMB display ads

We want to address the publisher’s curiosity regarding the emphasis on the long tail of advertising sales at “Smartico.” Lets explain why we are so obsessed with the long tail and its revenue potential for digital advertising. The obsession is not solely due to the influence of web 2.0 or the success of Amazon but rather stems from four primary reasons. We delve into these reasons and highlights the significance of the long tail for publishers.