Case Study: Wochenblatt Reporter’s Use of Reporting Dashboards to Boost Digital Job Market Sales
Despite successful sales of online ads in their job market portal, there was a lack of transparency on digital performance for the sales team and advertisers. To address this, SĂWE implemented “Smart Job Board” from Smartico, which provided automatically generated dashboards for each job ad, showcasing performance values in an intuitive and clear manner.
6 Great Local Advertorials as Marketplaces for Publishers to Launch in 2021
Smart marketplaces play a pivotal role in the platform strategy of local publishers by enabling local merchants to engage in local e-commerce, offering relevant and shopable content for readers, generating subscription revenues through advertisers, and providing an intuitive sales product that excites sales teams.
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