Regional Publishers in Hamburg and Saarbrücken Tackle Crisis with Local Digital Advertising Solutions

Dennis Rößler, Managing Director of Funke’s Hamburg marketer “Mediahafen,” is focused on reviving local advertisers through scalable cross-media offers. Rößler believes that the current crisis presents an opportunity for regional publishers to position themselves as problem solvers for advertisers. To achieve this, Mediahafen has introduced “Smart Ads” in Hamburg, offering a fixed price per ad that includes a banner set, landing page, targeted ad impressions, and a comprehensive reporting dashboard.